Social Finance: The New Influentials – 2865
- 6 January 2011
Background to the research
During 2010 the findings of two influential reports demonstrated unequivocally the importance of the web in shaping investors' investment decisions in the UK and the US.
Do super-connecters really exist?
If so, what accounts for their extraordinary reach and influence?
Who are they and where (geographically, professionally, psychologically) are they coming from?
Are the super-connectors themselves connected to one another?
Are they functioning as individuals or do they constitute an executive level social web all of their own?
Social Finance: The New Influentials
1. Key Findings
3. Learnings for Key Audiences: Investors, IFA's, Corporations, Mainstream Media
3. Network Map & Profiles
4. Future Phases of Research
- Barclays current account scheme lets you earn up to £180 per year in rewards, but is it as good as it looks?
- Investors should prepare “to take advantage of the fallout" from US Federal Reserve’s inevitable rate rise
- Divorce costs £2,100 per year in lost pension income
- Penury in the UK: A third of Britons used to being totally skint
- Mobile customers are wasting £355m per year on handsets they have already paid off
- Relaxing retirement? We want to work, say pensioners
- Adult children living the ‘life of Riley' by staying at home with their parents
- 200,000 calls in first week of pension freedoms
- Unilever’s sales boost represents good news for investors
- Til debt do us part: families sitting on a funeral 'time bomb'