1st January 1999
Mindful Money is a social news and knowledge network for the investment community and It's published by the Social Business Group.
A social news and knowledge network – what's that?
Old wine in new bottles or something genuinely different? Lets break it down.
Mindful Money's social news is editorial content that mirrors the viewpoints, interests and conversations of the online investment community.
It's editorial that's focused more on you and your interests and the things that matter to you.
And less on the comings and goings of fund managers, irrelevant product launches, banal industry awards and so on – unless of course we know they are important to you.
When it comes to Mindful Money, we look for new triggers for headline-breaking topics, the 'story behind the story' and new frames for investment news.
This way you get the whys and wherefores, as well as the facts and figures.
Social news is about new formats too: in the era of twitter, blogs, social networks and Wikipedia it's just not good enough to keep churning out content that was designed for another era.
So here you'll find new formats designed to work with the way that you consume the news that's important to you.
Mindful Money also aims to help investors actually solve problems; whether that's through access to information or unconventional points of view.
In that respect it's a little bit like citizen journalism, but with an investment focus.
So, as well as adding value to the stories and issues you're discussing wherever we can we'll provide you with resources (step-by-step guides, videos, background stories) and links to others who are covering the same topics.
Knowledge about investing – why, how, where and when to invest – is currently the privilege of a few.
Mindful Money's knowledge network is about sharing the knowledge and information of those in the know with those who aren't – yet
We're doing this so that more people can join the conversation.
This is the era of the DIY investor and the up-skilled IFA, so we want a bigger and more inclusive 'tent'; not just white middle class men in suits.
So when we say a social news and knowledge network for the ‘investment community' we mean the expanded investment community, which includes those who are currently excluded because they can't make sense of it.
Here's how our sponsors see it: "We're backing the creation of a unique online platform which will transfer our professional knowledge and expertise about investing – especially with regard to knowledge about how and where to invest – in the language that you use to talk to each other."
Mindful Money isn't just for people new to investing though.
Even if you're a seasoned investor it can still be bewildering with new jargon, regulation, products and services continually coming on stream.
CFDs, TCF, ETFs, naked short selling, the RDR, the list goes on.
We will be calling on some of the smartest minds both inside and outside the industry to help clarify, decode and demystify the investment scene.
So, in a nutshell, we're about knowledge, we're about news, we're about community and we're a bridge between the professionals and every other type of investor.
Mindfulness is about making the links that others don't, paying attention to history and voices from outside the industry, making the effort to speak in ordinary language, taking the long view, paying attention to contrarian insiders and keeping an eye out for black swans.
We're taking a stand against: fads, groupthink, short-termism, scape-goating, media bias and FS jargon.
A final thing about Mindful Money – we're not about advice – there's enough of that to go around.
We're about pulling focus on industry tunnel vision to give you the big picture.
We're about linking the people in the know with investors who want to know more, in such a way that everyone benefits.
Welcome to Mindful Money.