10th February 2016
UK couples are set to spend £431 million this Valentine’s Day as 41% of UK adults plan on celebrating with their loved ones, new research shows.
Contrary to popular belief, spending on the special day extends beyond the “honeymoon period” of a relationship, the study by American Express found.
Couples who have been together for four years will splash out the most, spending more than double (£46) the national average (£20).
Furthermore, the research reveals that romance does stand the test of time, albeit at a lower price tag, with those who have been in a relationship for over 51 years spending an average £11 on their nearest and dearest.
When it comes to expressing ourselves, we are still a nation of traditionalists, with the majority (61%) of people opting to send a card rather than turning to social media (8%) to share messages of affection with their loved ones. Unsurprisingly, the most popular gifts continue to be flowers (34%), chocolates (34%) and champagne (17%).
Londoners Top the Romantic Charts: When it comes to location, the Capital’s couples are the biggest spenders (scroll down for table)