COD: Modern Warfare 3 posts $1bn sales

12th December 2011

The figures, released by the games company Activision Blizzard, represent about £640m in sterling terms which means it is the biggest selling entertainment product ever, outstripping both Harry Potter and Avatar.

The chief executive of Activision Blizzard Bobby Kotick said: "As an entertainment franchise it has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences. It is in rarified group of sustained franchises like Star Wars, Harry Potter, Lord of the Rings and the National Football League (NFL) that attract or engage tens of millions of people every year or every new release."

It looks as if all games sales are prospering with Variety considering the ranges doing well in the US. It writes: "Software sales rose to nearly $1.7 billion, up from nearly $1.5 billion a year ago, with "Call of Duty: Modern Warfare 3," Bethesda's "Elder Skrolls V," Electronic Arts' "Battlefield 3," Ubisoft's "Assassin's Creed: Revelations," and "Just Dance" ranking among the top five top sellers across all platforms. THQ's "Saint's Row: The Third," "Uncharted 3" and Nintendo's "The Legend of Zelda: Skyward Sword III" were also in the top 10 but sales figures were lower for the latter two because they were exclusive titles for the PlayStation 3 and Wii consoles, respectively."

Here the Guardian also reports on Activision Blizzards' trebling of profits, and who it benefits most – the French entertainment and telecoms firm Vivendi.

It writes: "Activision Blizzard, which is 64% owned by French entertainment and telecoms company Vivendi, raised its full-year forecast for net revenue from $4.05bn to $4.25bn, and earnings per share raised from 77c to 85c."

The Hollywood Reporter notes the firm's boast that with more than 30 million gamers, the Call of Duty community now exceeds the combined populations of the cities of New York, London, Tokyo, Paris and Madrid.

US entertainment website Kikaxemusic.com reviews the game. It would like to see more originality and it gets only three out five. But it doesn't look like any mixed reviews have hurt sales.

More from Mindful Money:

Does ‘crowdfunding' stack up for investors?

What does the Olympus Scandal tell us about Japanese corporate culture?

Company life cycles: from birth to death

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