Fuel efficiency is the top priority for drivers looking to buy a new vehicle

17th August 2015


Fuel efficiency is the most sought after feature drivers consider when choosing a new car, according to new research.

The survey from switching site Gocompare.com found that 68% of motorists want to know whether they will get value for money when it comes to choosing a new vehicle.

A car’s reputation for reliability, was cited by 53% of respondents while safety came third with 42% of votes.  A vehicle’s top speed and acceleration came tenth, with only 7% considering it a key decision making feature.

In addition, the top five desired essentials are ABS (anti-lock braking system), electronic keys or remote central locking, a CD player, parking sensors and seat belt warning lights.

Commenting on the research, Matt Oliver, Gocompare.com’s car insurance spokesman said, “Fuel efficiency, reliability and safety appear to be the most attractive attributes to drivers when choosing a new car – scoring much more highly than dashboard gadgets and the car’s top speed.

“Increasingly car manufactures are adding new technology such as integrated hands-free mobile phones and USB port to their vehicles to keep drivers connected.  However, our survey suggests that new car buyers are more interested in mainstream driving features including ABS, central locking and parking sensors – essentially things which make driving easier and safer.”

Rank Top 10 features drivers want in a new car %
1 Fuel efficiency 68
2 The car model/brand’s reputation for reliability 53
3 The car model/brand’s reputation for safety 42
4 The handling of the car 34
5 The look and design of the car 34
6 The car brand 20
7 Driver aids and gadgets (e.g. stop/start, parking sensors) 13
8 A quality interior 13
9 Connectivity (e.g. Bluetooth, USB, hands-free phone) 8
10 The top speed and acceleration 7


Rank Top 15 accessories drivers consider essential in a new car %
1 ABS 47
2 Electronic key/remote central locking 47
3 CD player 44
4 Parking sensors 44
5 Seat belt warning light 41
6 Integrated satnav 32
7 DAB radio 29
8 Cruise control 28
9 Light and rain sensors (automatically turns on lights and windscreen wipers) 26
10 Park assist 26
11 USB/Auxiliary port 25
12 Bluetooth connectivity 24
13 Dynamic steering 22
14 Integrated hands-free mobile phone capability 21
15 Stop/start function 16


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