30th April 2015
Mums and dads typically fork out about £20 more on their grocery bills when they take their children to the supermarket, claims new research from thinkmoney.co.uk
The survey from the budgeting bank account provider actually found that almost a fifth, at 17% of parents, say taking their kids shopping can lead to the bill going up by as much as £40.
With the average shopping bill in the UK now standing at £89 for a week’s groceries, savvy parents can make big savings by not taking their children to the supermarket. In fact more than two-thirds choose to shop without their children in tow to save both money and time, the research shows.
Perhaps unsurprisingly, another motivation for parents not taking children along is to enjoy some peace, so they can concentrate on shopping without dealing with kids misbehaving, according to the study.
While supermarkets may have removed the tempting treats from their checkouts, children are still determined to spend their parents’ money. The biggest culprits are sweets and toys, although the research shows they are also attracted by food with branding specially designed for children.
The research also reveals some bills are pushed higher by children sneaking things into the basket without their parents realising until they get to the check-out.
Top 5 children’s supermarket habits
Ian Williams, a spokesman for thinkmoney, says: “So many products are targeted at children these days, so it’s easy to see why kids make these demands. We’ve all reached the check-out and found a surprise in our basket despite saying no in the chocolate aisle.
“These small spends can add up, so if your children do join you when you do the shopping it might be worth simply giving them a small amount of change for treats and telling them that when they’ve spent that money, they can’t have more. This way you’re saving yourself a headache and teaching them that money doesn’t grow on trees.”