Women, Boards and Evidence

I’m part of an “evidence based” profession, psychology.

Recently the PM talked about getting more women on company Boards using a quota system.

Fine rhetoric, but he seems to be saying that Scandinavia is ahead of the UK on the basis that they have more women on Boards.

If he wishes to be seen as no longer sexist, because he’s been accused of being condescending and dismissive of women in the past, that’s a motive.  But it is a political motive and not based on business or evidence.

If he’s saying that the Scandinavian economies are doing better than the UK, and a potential reason for that is the greater number of women on boards, that could be a good, evidence based, business reason.

The evidence for businesses with a greater proportion of women on the board doing better is compelling, in my view.  But as far as I know the evidence comes from businesses that have women who have reached the board on merit, not by quota.

Without a quota system, as the motivation system in most companies provides rewards attractive to a majority of men and only a minority of women then women on the board are going to be the rare ones who want those “male” rewards as much as men.  Because of prejudice, they have to get to the top with the handicap of being a woman and therefore have to be perhaps 20% better than the men, compared on an equal basis.  So those companies have “better” board members, because all the women are exceptionally good, and probably the companies have greater performance as a result.

If it is a rare company that actually has flexible benefits, so the top jobs can appeal equally to men and women, then they will attract a bigger pool of women to apply for board roles. That in turn means that, since women’s intelligence is equal to men’s (they tend to think in different ways, not to different levels of ability) we’d get more women on boards in a way that would produce more cognitive diversity and hence more insight into business and societal conditions, more policy options and (from the few studies that exist) better business results.

But basing the decisions on “better results” doesn’t seem to be the point. The PM seems to think the Scandinavian countries are ahead not because they produce better results (which I’m not sure they do), but because they are “fairer”.

Fairness, like equality, is an abstract concept – the definition tends to depend on where you stand, and it isn’t really objectively measurable. Improved performance is practical, and you can measure it.

Putting more women onto boards probably would help (because it would probably increase cognitive diversity), but if he wants to impose a quota system, it won’t help because it won’t maintain cognitive diversity.

It will fail to do that because the system remains the same and therefore the majority of women who are “quota’d in” will soon go, because the “toys for the boys” mentality will bore them, they want grown-up incentives. Having no reward or incentive that appeals to them greatly, they will either leave of their own accord, or lose interest and not maintain the highest levels of performance.

There’s also the problem that the women themselves don’t want quotas, which is the outcome of every survey or report I’ve seen for the last 25 years, including a recent one by Aviva reported on the BBC.

It’s also true that if you want to have flexible rewards, you have to have flexible systems.

Either the company does that, which is what I think should happen – everybody benefits, the company get more performance from a more cognitively diverse board, women don’t get shifted out because their priorities or motivations aren’t identical to those of the CEO, and the men know that they can’t resort to the “old boys’ club” mentality and are kept up to the mark – if they stay on the Board, they owe it to being good, not to playing golf with the Chairman.

The alternative is that we have a more flexible social system. So if Mr. Cameron is going to force quotas through, and ignore the wishes of the women themselves, he’s going to have to rethink the whole benefit system.

Those of Scandinavian countries are totally different (more benefits, higher tax, more flexibility) and what works there wouldn’t necessarily work here.  If the company doesn’t have “family friendly” policies, is the taxpayer going to pick up the bill for crèche facilities, compensate the participants for arranging a job-share and increased remote working etc.?

Unless you change the selection and rewards systems, you have to change the social support network or, even if you appoint women, they won’t stay in place.

The sexists (the PM?) will then say that it proves that women can’t cope at the top.

What it will prove is that the social security system is not adequately supportive of executive women, the reward and selection systems are based on what men want and because that doesn’t suit most women they don’t want it, and the ones who do want the same rewards don’t want to be condescended to by misogynist dinosaurs when they’ve fought the men on their own ground, with their own tools and won, only to get labelled inferior.

If we change the system (as with the selection of top bankers) we would change the proportion of women who apply for board roles and ultimately the proportion on boards, on an ongoing basis, on merit.

That would almost certainly produce better business results, and as an added plus, we’d have a more equal society in abstract terms.

But if we want to achieve either better business or more equality, we need to start with the business imperative, not the political idea that looking like you are fair is somehow better than doing your best for the country’s economy.

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  • Anonymous

    Great article Kim. As I read it I was reminded of the Hilary Rodham Clinton sound bite after accepting defeat in the 2008 US Presidential Election: “I would like to thank all those who contributed to the 18 million cracks in the glass ceiling”. The ceiling is still there and far more pressure needs to be exerted in removing it – not by politically inspired “quotas” (they never work, as you say) but solely upon merit. And to add, yes one needs to motivate through those things that would motivate (another prospective Hilary Clinton). “The old boys club is dying; long live the club”!

  • Space Man

    Is the PM planning to introduce quotas for men in nursing and primary school teaching?  Scandinavian countries have much more equality throughout their society – for example divorced couples basically have custody rights shared equally. 
    I think that quotas can have many unintended consequences. Its better to have a fully equal society, which over time will have no need for quotas.  

  • Kim

    Thanks guys.  They’re good points.  If you aim at “equality” you do get anomolies -  Males and females may well love their children “equally”, but women tend to have more drive to spend time caring for them (hence have more time off work if the children are ill etc.).  We can say, “it ought to be equal”, but that isn’t the way most people are made and the evidence is (read Susan Pinker on this) that it is an evolutionary tendency, not a purely social one. 
     
    In the same way,  I’m one of about 20% of psychologists who are male – when I was an IFA I was one of 80%. It wasn’t about who was good, it was about what attracted people to the profession.  But that is intrinsic reward, not extrinsic (like pay). 
    So you’ll get women like Clinton who are prepared to fight on male terms, for largely male rewards, but they’ll be in a minority in the same way as you get men who’ll be psychologists or nurses, who will be a minority.

    If we change the reward systems in jobs like politics and boards of companies (where there aren’t intrinsic factors that will make a difference), we’ll get more equality as a consequence.  And we can then make some smaller changes to benefit systems to iron out remaining inequalities, such as custody, equal reward for doing the same job etc. 

    We might even iron out inequality of height, and stop people being paid more (or even elected US president) because they are taller!  Well, probably not – that’s the trouble, most of our prejudices are inbuilt – we like people with symetrical faces who are tall, and we’ll vote for them, and pay them more because of it.  That’s humans for you, give them an opposable thumb and they think they own the world!