Insurer LV= launches into the legal advice space

4th January 2016

LV= has branched out into the legal market with a new independent advice service, in partnership with UK law firm Lyons Davidson.

From Monday 4 January the insurer is offering what it describes as “easy to understand legal advice at an agreed fixed rate” for services including wills, power of attorney, probate, conveyancing, personal Injury and employment law.

LV= Legal Services will be accessible via an online quoting system, where consumers can enter their details and requirements, securing an upfront fixed quote for the legal service they require.

For those requiring more specialised advice on personal injury or employment queries, Lyons Davidson’s advisory team will be on hand.

John O’Roarke, managing director at LV= General Insurance, said: “Most of us need expert legal help at some point in our lives and seeking that advice can sometimes be confusing, stressful and expensive.

“We want to offer a customer-friendly alternative to people at a price that’s right for them and backed by a brand they can trust. Together with Lyons Davidson, LV= Legal Services will offer a transparent and affordable solution for those with a genuine need for high quality legal service and want the security of knowing what their costs will be upfront.”

Mark Savill, Lyons Davidson added: “We look forward to working with LV= in this exciting development that will highlight the significant role that insurers can play in providing easy to understand, affordable customer-facing legal services.”

LV= Legal Services is accessible via, and 0800 032 8641 with advisers on hand from 8am to 9pm Monday to Friday.

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