Renewable energy catching up on property as the UK’s top investment choice

13th December 2013


Bricks and mortar may well be the nation’s favourite investment but renewable energy is fast catching up according to research from Abundance Generation, the crowd-funding platform.

A national survey found that renewable energy is the British public’s top investment choice after property. Although the sector undoubtedly has some way to go before reaching similar popularity levels, the findings show the country’s investment preferences reflect fast growing public support for clean power.

The ‘Great British Money Survey’ was commissioned by Abundance Generation and carried out by One Poll to gather insight into the spending and investment habits of 2,000 people across the United Kingdom.

When asked about their preferred investment areas, 43% chose property, 33% renewable energy, 23% traditional energy (oil, coal, gas), 19% manufacturing, 15% consumer goods, 14% hospitality, 12% transport and 3% other investment types.

The survey also showed that Brit’s place most importance on financial return, risk, transparency, environmental and ethical impact when deciding their investments.

Other key findings include:

Bruce Davis, co-founder and joint managing director of Abundance Generation, says: “These results are really quite ground breaking. We are now not only seeing majority public support for renewable energy but people actively wanting to put their money in it too. Britain is a nation in love with property, so it is no wonder this is at number one, but to see renewables favoured above old energy is a great vote of confidence in the sector.

“We know that from the rapid take up of crowd funded renewables investors are actively looking for inflation beating returns. People would much rather get them through investing in the real economy in assets that they can see, trust and believe in.”

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