Safety and security the top priorities for holidaymakers in 2016

7th January 2016


Safety and security are the most important factors when choosing a travel destination this year for almost half, at 46%, of holidaymakers according to new analysis.

The survey of more 2,000 people conducted by travel insurance specialist, reflected a shift in attitude towards choice of destination, with 12% of respondents stating that they were less likely to go abroad in the wake of global events such as the Paris attacks and Sharm el-Sheikh airline tragedy.

Seeking the best deal, three quarters, at 75% started planning their 2016 travels last year, of which 34% have set their sights on long haul destinations, whereas 14% stated that they are more likely to take a ‘staycation’ this year.

Some 28% stated that they were more likely to take an international holiday in the next six months than before.

Price-savvy travellers put “value for money” as the second most important factor in deciding a destination – with 33% ranking it as the most important.

Over half, at 52%, of respondents stated that fluctuating currency exchange rates were the least important factor.

Amber Howard, brand manager of, said: “Travelling the world and exploring new places is always exciting but it is interesting to see how attitudes towards destinations have changed.

“We encourage people to check the Foreign and Commonwealth Office (FCO) advice before departing, for more information on their chosen destination.

“Travel insurance can give you the peace of mind knowing that you are covered should the worst happen when you are abroad – from lost luggage to unexpected medical expenses. Always check that your policy is suitable for your needs and activities – especially if you are planning on doing extreme sports as they are not always covered as standard.”

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