Social media ‘a necessity’ to tap into the next generation of investors

15th September 2010

The Institute of Practitioners in Advertising (IPA) has recently released its latest ‘Future of Work study'. Ostensibly it is aimed at the advertising profession, but it has some lessons for financial services in its message about the working, playing and consumption practices of the next generation – the tech-savvy, super-confident Generation Y. 

For financial services companies, the report not only suggests how they should treat their next generation of under-30s staff, but also how they should treat the next generation of consumers of financial products and advice.

No more 9 to 5

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