Surge in holiday bookings as children go back to school

11th September 2015


Holidaymakers without children are making a last minute dash for some sun as half of all travel agents report an increase in booking in the first week of September.


Research by Direct Line Travel Insurance shows Britons are gearing up for a post-school holiday break as 49% of travel agents report a surge in bookings in the first week of September.


Much of the activity is driven by those without children taking advantage of cheaper prices after the summer holiday peak season.


The peak time for a post-school holiday break is the second week of September, with 38% of booking recorded for this week.


While 8% of those organising a holiday now the high season has passed are planning to get away in October, others are already booking for the winter months of November and December.


Group bookings are driving demand, accounting for 65% of holidays booked, followed by couples at 22% and single travellers at 12%.


The most popular destination for groups and single travellers are the Balearics, such as Ibiza, and mainland Spain.


For couples, the greatest demand is for European city breaks as once the summer holidays are over flights to the likes of Barcelona, Paris and Rome are cheaper.


Tom Bishop, head of travel insurance at Direct Line, said: ‘Those travelling without children can avoid the school holiday premium and make great savings by jetting away in September.


‘Given the shocking bank holiday weather in the UK, it is no wonder people will be attracted by late summer sun and the Balearic closing parties are always a major attraction. Waiting until the start of autumn to get away can mean a calmer, cheaper holiday and a healthy does of sunshine just as the nights start drawing in at home.’



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